Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage

by Neil Rackham, Lawrence Friedman, and Richard Ruff

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The bestselling author of "Spin Selling" explains, demystifies and makes sense of the revolution that is taking place in supplier-customer relationships today; and redefines how to form locked-in, highly profitable relationships with customers.
  • ISBN13 9780070517820
  • Publish Date 31 December 1995
  • Publish Status Out of Print
  • Out of Print 26 October 2007
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Professional
  • Format Hardcover
  • Pages 237
  • Language English