Presents a selection of seminal contributions by European scholars on the subject of consumer behaviour and reflects the richness and variety of consumer research currently going on around the European continent.
- ISBN10 0135523826
- ISBN13 9780135523827
- Publish Date 23 September 1997
- Publish Status Out of Print
- Out of Print 28 January 2000
- Publish Country US
- Imprint Prentice Hall
- Format Paperback
- Pages 448
- Language English