The locus of innovation is shifting from the firm to the network. In contrast to developing standalone products, innovators are drawing together networks that deliver a personalized, co-created experience to the customer. This chapter describes a model in which nodal firms link communities of customers with communities of prequalified vendors. It examines cases from cardiac pacemakers to addressing diabetes and explores the implications of this shift for product and service innovation, value creation, and new sources of competitive advantage.
- ISBN10 0137024606
- ISBN13 9780137024605
- Publish Date 18 May 2009
- Publish Status Active
- Publish Country GB
- Imprint FT Publishing International
- Format eBook
- Language English