Tussle between Maintaining Customer Satisfaction and Supply Chain Constraints: IGNYS Automotive

by Chuck Munson

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This new case study focuses on turning around deteriorating customer satisfaction associated with inefficiencies in the spare parts operation of a $10 billion Indian automotive company. It reviews current processes for both urgent and standard orders; addresses participants including vendors, local "Carry Forward Agents," dealers, customers, and the company's sourcing divisions; and addresses both material and information flows. Focusing on realistic issues throughout, this case study offers exceptional value to both students and practitioners. Authors: Satish Kumar and Dileep More, both from the Indian Institute of Management.
  • ISBN10 0133758621
  • ISBN13 9780133758627
  • Publish Date 11 September 2013 (first published 7 September 2013)
  • Publish Status Active
  • Publish Country US
  • Publisher Pearson Education Limited
  • Imprint Addison Wesley
  • Format eBook
  • Language English