This is the eBook version of the printed book.
This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital formats.
The #1 secret to building powerful emotional connections into your products, services, and brand experiences.
Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely aesthetic and now includes every aspect of the consumer’s brand interaction and experience. Companies that succeed know how to carefully integrate corporate strategy with design to forge deep, emotional connections–the magic that can transform a product from a utilitarian object into a rewarding and empowering experience.
- ISBN10 0132480662
- ISBN13 9780132480666
- Publish Date 31 August 2010
- Publish Status Active
- Publish Country US
- Publisher Pearson Education Limited
- Imprint Addison Wesley
- Format eBook (EPUB)
- Pages 8
- Language English