This great value Multi Pack combines the expertise of Dennis Adcock's "Marketing: Principles and Practice" (ISBN: 027364677X) with the brand new "Marketing in Practice DVD" (ISBN: 0273681028) which includes a series of real life case studies from some of the world's leading businesses.
- ISBN10 0582849810
- ISBN13 9780582849815
- Publish Date 16 September 2004
- Publish Status Out of Print
- Out of Print 21 October 2006
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Longman
- Language English