A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century

by Scott Bedbury and Stephen Fenichell

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  • ISBN10 0670030767
  • ISBN13 9780670030767
  • Publish Date 4 March 2002
  • Publish Status Out of Stock
  • Out of Print 20 December 2012
  • Publish Country US
  • Publisher Penguin Putnam Inc
  • Imprint Viking Press Inc
  • Format Hardcover
  • Pages 240
  • Language English