Operating an E-Business is the first casebook to focus on operations and evaluate the operational side of an organization's E-business transformation. A modular approach provides greater flexibility in organizing course content. Covering B-to-B, B-to-C, and traditional bricks-and-mortar companies, it provides the reader with keen insights on what companies did right or wrong in implementing real-world E-business strategies.
- ISBN10 0072530243
- ISBN13 9780072530247
- Publish Date 1 July 2002
- Publish Status Cancelled
- Out of Print 5 April 2008
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Format Paperback
- Pages 416
- Language English