This great value Online Course Pack combines the expertise of Adcock: "Marketing: Principles and Practice" (ISBN: 027364677X) with access to Pearson Education's "Introduction to Marketing Online Course" (ISBN: 0273681753).
- ISBN10 0582849721
- ISBN13 9780582849723
- Publish Date 9 September 2004
- Publish Status Out of Print
- Out of Print 5 November 2008
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Language English