Valuepack: Marketing: An Introduction with OneKey CourseCompass, Student Access Kit, Marketing and Student Study Guide with Video Segments on DVD

by Gary Armstrong and Philip R Kotler

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Marketing: An Introduction, 8/e For the Principles of Marketing course. Marketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy. Also included: OneKey CourseCompass, Student Access Kit, Marketing, 7/e Student Study Guide, 7/e Video Segments on DVD, 7/e
  • ISBN10 140583918X
  • ISBN13 9781405839181
  • Publish Date 20 July 2006
  • Publish Status Out of Print
  • Out of Print 11 January 2008
  • Publish Country GB
  • Publisher Pearson Education Limited
  • Imprint Prentice-Hall
  • Language English