Multi Pack: Essentials of Marketing with Marketing in Practice DVD Case Studies Volume 1

by Jim Blythe and Charles A. Beard

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This great value Multi Pack combines the expertise of Jim Blythe's "Essentials of Marketing" (ISBN: 0273646672) with the brand new "Marketing in Practice DVD" (ISBN: 0273681028) which includes a series of real life case studies from some of the world's leading businesses.
  • ISBN10 0582849829
  • ISBN13 9780582849822
  • Publish Date 15 August 2005
  • Publish Status Out of Print
  • Out of Print 21 October 2006
  • Publish Country GB
  • Publisher Pearson Education Limited
  • Imprint Longman
  • Language English