This great value Multi Pack combines the expertise of best selling author Philip Kotler's "Principles of Marketing: European Edition" 3/e (ISBN:0273646621) with the brand new "Marketing in Practice DVD (ISBN: "0273681028) which includes a series of real life case studies from some of the world's leading businesses.
- ISBN10 0582849764
- ISBN13 9780582849761
- Publish Date 27 September 2004 (first published 9 September 2004)
- Publish Status Out of Print
- Out of Print 12 October 2006
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Longman
- Language English