Personnel professionals need to acquire and constantly update a full portfolio of core skills; this series aims to equip managers with all the essential elements. HR departments know they provide a vital service to their internal customers - so why do they often enjoy only grudging respect? Largely, suggest David Clutterbuck and Desmond Dearlove in this handbook, because they neglect basic marketing skills. By segmenting their "client base", developing the "key accounts", soliciting and responding to feedback, creating an HR brand and constantly communicating the key messages, personnel practitioners can soon transform the way they are perceived. A commitment to quality and customer care is no optional extra, but clear evidence of HR professionalism; this book explains the essential techniques involved.
- ISBN10 0852925263
- ISBN13 9780852925263
- Publish Date 1 October 1993
- Publish Status Out of Print
- Out of Print 12 July 2000
- Publish Country GB
- Imprint Chartered Institute of Personnel & Development
- Format Paperback (UK Trade)
- Pages 216
- Language English