Online Course Pack: Marketing Strategy and Competitive Positioning with Principles of Marketing Generic OCC Access Code Card and Marketing in Practice Case Studies DVD: Volume 1

by Graham Hooley, John Saunders, Nigel Piercy, and Robert van der Zwart

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  • ISBN10 1405837179
  • ISBN13 9781405837170
  • Publish Date 15 September 2005
  • Publish Status Out of Print
  • Out of Print 12 January 2008
  • Publish Country GB
  • Imprint Financial Times Prentice Hall
  • Language English