Value Pack: Principles of Marketing with Marketing in Practice Case Studies DVD for Pack:Volume 1

by Frances Brassington, Stephen Pettitt, and Robert van der Zwart

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This great value Multi Pack combines the expertise of best selling author Frances Brassington's "Principles of Marketing 3/e" (ISBN:0273657917) with the brand new "Marketing in Practice DVD" (ISBN: 0273681028) which includes a series of real life case studies from some of the world's leading businesses.
  • ISBN10 1405814616
  • ISBN13 9781405814614
  • Publish Date 1 October 2004 (first published 19 July 2004)
  • Publish Status Out of Print
  • Out of Print 23 February 2005
  • Publish Country GB
  • Imprint Financial Times Prentice Hall
  • Language English