This Multi Pack consists of "Corportae Strategy, 3rd Edition" by Richard Lynch (ISBN: 0273658549) and the "Airline simulation" by Jerald Smith, Peggy Golden (ISBN: 0130654884). "Corporate Strategy "provides the most comprehensive treatment of both rational and creative approaches to the subject. This revised and fully-updated edition continues to present a comprehensive, well-structured and critical treatment of strategic management for both the private and public sectors. Building on the success of previous editions, this highly acclaimed textbook will now include the latest developments in the area including: resource based strategy, and customer-driven strategy. With a teaching package that includes a lecturer's manual, powerpoints, extra long cases, and an interactive website, Corporate Strategy provides the lecturer and student with a flexible and exciting learning resource. "Airline "is eEasy to start-up and use even for students and instructors with no computer experience this Windows based strategic management simulation puts student teams in the position of running a regional airline.
By analyzing a companys history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.
- ISBN10 1405811390
- ISBN13 9781405811392
- Publish Date 26 August 2004
- Publish Status Out of Print
- Out of Print 13 April 2006
- Publish Country GB
- Imprint Pearson Education Limited
- Format Paperback
- Language English