Valuepack:Principles of Marketing with Companion Website with GradeTracker student access card/accounting: An introduction.

by Frances Brassington, Stephen Pettitt, Eddie McLaney, and Peter Atrill

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Book cover for Valuepack:Principles of Marketing with Companion Website with GradeTracker student access card/accounting: An introduction.

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Principles of Marketing, 4/e Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students leading them painlessly through their course from basic principles such as what product should I market?' to more specialised topics such as Relationship Marketing'. Prinicples of Marketing Student Access Card, 4/e Accounting: An Introduction, 3/e A comprehensive introduction to the basic principles and underlying concepts of financial and management accounting, as well as the core elements of financial management. This extremely student-friendly text is praised for its clear and uncluttered style, as well as its interactive and lively presentation.
  • ISBN10 1405854502
  • ISBN13 9781405854504
  • Publish Date 1 December 2006
  • Publish Status Out of Print
  • Out of Print 27 December 2007
  • Publish Country GB
  • Imprint Financial Times Prentice Hall
  • Language English