This guide demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows how to formulate a problem and choose a research method, and how to argue and motivate. The book discusses the practicalities of research such as problem formulation, relating the research to previous studies, choosing the right methodology, presentation of results, report writing and drawing conclusions. This work is intended for MBA/MSc and undergraduate students doing business studies, business administration, economics, finance and marketing courses. Consultants and organizations undertaking research in business studies should also find this a useful text.
- ISBN10 0130157104
- ISBN13 9780130157102
- Publish Date 22 December 1994
- Publish Status Out of Print
- Out of Print 6 March 2002
- Publish Country GB
- Imprint Pearson Education Limited
- Format Paperback
- Pages 176
- Language English