Written by an award-winning USA Today business journalist, Fusion Leaders will be the first mainstream business book on cross-cultural leadership in the new global era. It will show how multi-ethnic executives and entrepreneurs -- armed with hybrid cultural skills and global business savvy -- are forging corporations and startups on all continents into models for the fast-changing, cross-border economy.The global economic order is shifting dramatically, with non-Western nations and businesses contributing more of the world's gross domestic product each year. By the Boston Consulting Group's estimate, 100 corporate giants from emerging nations boast $520 billion in total assets in 2006. This cross-border, economic power-shifting is leading to an increasing number of talented, foreign-born executives and management teams running companies in the U.S. and other nations, according to executive recruiters and business scholars. Among many others, Citigroup CEO Vikram Pandit was born in India. Chevron CEO Dave O'Reilly hails from Ireland. Morocco-born Sidney Taurel runs Eli Lilly & Co. Alain Belda, CEO of Alcoa, is a native of Brazil.
Part One of the book sets the scene with an overview of the global fusion economy and examines how fusion leaders and their management philosophies are ushering hybrid businesses into the new economic order. Part Two, the main body of the book, will profile 12 of the world's most creative and visionary business leaders and their global management strategies, including
Ralph de la Vega, CEO of AT&T Mobility, who fled Cuba in his youth and has risen to run a telecommunications titan that's capturing the Latino market. PepsiCo's Indra Nooyi, the India-born CEO of the soft-drink giant and a rare female leader of a multinational corporation. Robin Li, one of China's first billionaire entrepreneurs and the founder of Baidu, the Google of China. Cynthia Carroll, a New York native and the first woman CEO of Anglo American, a South African and British mining goliath. Robert Iger, CEO of Walt Disney, who is leading the House of Mouse to new global heights in Russia, India, China and Latin America. Tariq Krim, a French entrepreneur and founder of Netvibes, a hot global startup based in Paris, London and San Francisco. Ratan Tata, chairman of the $30 billion Tata Group and India's revered king of commerce.In addition to colorful stories and anecdotes on these executives and their companies, the profiles also will provide: An overview of their global management philosophies and leadership strategies. How these fusion leaders recruit, train and gain the trust of their hybrid workforces. How they create, market and sell their leading-edge products and services for global consumers. How they implement their socially- and environmentally-sound business practices across cultures and time zones.
- ISBN10 0470482230
- ISBN13 9780470482230
- Publish Date 9 March 2010
- Publish Status Cancelled
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 272
- Language English