The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.
- ISBN10 0030288924
- ISBN13 9780030288920
- Publish Date 29 June 2001
- Publish Status Out of Print
- Out of Print 30 September 2006
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 2nd edition
- Format Hardcover
- Pages 528
- Language English