Marketing Management with Marketing Plan, The:A Handbook (includes Marketing PlanPro CD ROM)

by Philip R Kotler and Marian Burk Wood

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  • ISBN10 0582821150
  • ISBN13 9780582821156
  • Publish Date 31 March 2003
  • Publish Status Out of Print
  • Out of Print 25 May 2007
  • Publish Country GB
  • Publisher Pearson Education Limited
  • Imprint Prentice-Hall
  • Language English