Marketing Plan Handbook and Pro Premier Marketing Plan Package, 3/e Wood, 3/e is the only planning handbook that guides students through the step-by-step creation of a customized marketing plan while offering Palo Alto's Marketing PlanPro (a commercial software) to aid in the process. Marketing: Real People, Real Choices: International Edition, 5/e Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day.
- ISBN10 1408200872
- ISBN13 9781408200872
- Publish Date 15 May 2008
- Publish Status Out of Print
- Out of Print 2 April 2009
- Publish Country GB
- Imprint Pearson Education Limited
- Format Paperback
- Language English