Multi Pack:Principles of Marketing Activive Book 2.0 with Mastering Marketing:Universal CD-ROM Edition with Pin Card for Online Course

by Philip R Kotler, Gary Armstrong, Action Training Systems, and Philip Kotler

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This Multi Pack consists of Philip Kotler's "Principles of Marketing Activebook" (ISBN: 0130418145), "Mastering Marketing CD-ROM" (ISBN: 0130600113) and "HRM "web access card (ISBN: 027368602X)
  • ISBN10 0273694774
  • ISBN13 9780273694779
  • Publish Date 22 July 2004
  • Publish Status Out of Print
  • Out of Print 26 May 2007
  • Publish Country GB
  • Publisher Pearson Education Limited
  • Imprint Prentice-Hall
  • Language English