Developing Creativity in Organisations (Personal and Professional Development)

by Michael A. West

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With the use of case studies and examples this book shows how innovation at work has its roots in the creative development of all staff members. This book will show how companies gain competitive advantage by introducing an innovative culture in the organization.
  • ISBN10 1854332295
  • ISBN13 9781854332295
  • Publish Date 9 March 1997
  • Publish Status Active
  • Publish Country US
  • Publisher John Wiley and Sons Ltd
  • Imprint Wiley-Blackwell
  • Format Paperback
  • Pages 160
  • Language English