Market New Products Successfully: Using Simulated Test Market Technology

by Dr Kevin J Clancy, Peter C. Krieg, and Marianne McGarry Wolf

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  • ISBN10 0739157515
  • ISBN13 9780739157510
  • Publish Date 2 February 2006
  • Publish Status Active
  • Publish Country US
  • Imprint Lexington Books
  • Format eBook
  • Pages 368
  • Language English