The burgeoning array of literature on ethical behaviour tends to focus on what's happening at the extremes - either owner managers of start-ups built around a strong moral crusade, or large corporations undergoing change due to the personal epiphany of a forward-thinking CEO.
This book, however, is directed at the middle ground - individuals who want their companies to adopt more thoughtful practices, but don't know where to start. The 50 ideas and techniques provide direction to help society and the planet, whilst still preserving the traditional bottom line - proving that doing good and making money are not incompatible.
- ISBN13 9781912555581
- Publish Date 24 October 2019
- Publish Status Out of Print
- Out of Print 14 November 2022
- Publish Country GB
- Imprint LID Publishing
- Format Hardcover
- Pages 184
- Language English