The need for good selling techniques does not stop with the face-to-face sales pitch. The selling of ideas, concepts and corporate images is best done by writing, either for printed publication or for the audio-visual media. This book aims to show readers how to used such methods to enhance the standing of their organizations. Both of the authors are experienced script and copywriters with a background in business communications.
- ISBN10 1852520884
- ISBN13 9781852520885
- Publish Date 24 June 1991 (first published February 1989)
- Publish Status Out of Print
- Out of Print 25 October 2009
- Publish Country GB
- Publisher Management Books 2000 Ltd
- Imprint Mercury Business Books
- Edition New edition
- Format Paperback
- Pages 240
- Language English