Written to provide a comprehensive survey of marketing which assumes no previous knowledge of the subject on the part of the reader. The text has been structured to take the student through the marketing tasks which face typical organizations operating in today's business environments. The inclusion of a range of practical, problem-based assignments provides an opportunity for the reader to engage in active learning tasks. An accompanying book intended for use by tutors is available and is entitled "Marketing".
- ISBN10 0907679307
- ISBN13 9780907679301
- Publish Date September 1989
- Publish Status Out of Print
- Out of Print 26 October 1994
- Publish Country GB
- Imprint Business Education Publishers Ltd
- Format Paperback
- Pages 340
- Language English