"E-Market Dominance" provides a comprehensive programme, enabling businesses, at minimum cost, to attract and retain loyalty customers via the web. A concise "how to" book, it combines the Internet expertise of a leading web site designer, with the marketing skills and knowledge of a globally acknowledged marketing specialist. The book should help you: build and sustain key relationships with the right type of customer (and more of them); squeeze the best value out of your web site; and integrate the Internet into the overall sales and marketing strategy of your company. In addition, it will help you make informed decisions on how to: improve the effectiveness of your web site; get your site on page one of major search engines; and profit from e-mail marketing.
- ISBN10 0077098072
- ISBN13 9780077098070
- Publish Date 1 March 2001
- Publish Status Out of Print
- Out of Print 20 June 2003
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Publishing Co.
- Format Paperback
- Pages 220
- Language English