This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.
Understand the broad range of social media tools and platforms available to you–and how to weave together a campaign that works.
Social media is similar to a snowball. When it gets going, it builds. With a little luck and a good amount of work, your campaign will create its own momentum. But it’s not just about uploading a YouTube video or creating a LinkedIn profile. It’s about creating a wide variety of channels through which customers and prospects can connect with you.
- ISBN10 013260356X
- ISBN13 9780132603560
- Publish Date 29 September 2010
- Publish Status Active
- Publish Country US
- Publisher Pearson Education Limited
- Imprint Addison Wesley
- Format eBook
- Pages 10
- Language English