MARKTG: AN INTRO&ONEKY BB&EFF&PROMO SHT PKG

by Gary Armstrong and Philip T. Kotler

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  • ISBN10 0131491695
  • ISBN13 9780131491694
  • Publish Date 28 January 2007
  • Publish Status Out of Print
  • Out of Print 19 June 2010
  • Publish Country US
  • Imprint Prentice Hall
  • Edition 7th edition
  • Format Paperback
  • Language English