PRIN MARKETG& MARKETG PLAN HDBK&PLAN PRO6.0

by Philip T. Kotler and Gary Armstrong

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  • ISBN10 0131677551
  • ISBN13 9780131677555
  • Publish Date 15 December 2004
  • Publish Status Out of Print
  • Out of Print 25 May 2007
  • Publish Country US
  • Imprint Prentice Hall
  • Edition 10th edition
  • Language English