This volume tackles the issues of using imagination and creativity to initiate and nurture growth and success in any business enterprise. The book describes a step by step process, starting with the preparation for creative work, the generation of ideas, and how to evaluate and implement them. The inclusion of preparation and implementation should make this a more helpful read for practitioners.
- ISBN10 1861522037
- ISBN13 9781861522030
- Publish Date 4 June 1998
- Publish Status Out of Print
- Out of Print 24 November 2004
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Paperback
- Pages 224
- Language English