Direct observation of innovating firms in competitive action is a highly relevant way to learn about business strategy. This collection of cases provides a rich, in-depth, real-world sample of strategic innovation in action. The cases chosen illustrate a variety of innovative possibilities in different sectors.
- ISBN13 9781861521514
- Publish Date 29 May 1997
- Publish Status Active
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Paperback
- Pages 150
- Language English