An analysis of research techniques in the service industries, focusing on the lack of direction in this field, and describing the whys and wherefores of research in this particular area, with a view to providing a practical perspective.
- ISBN10 0304335134
- ISBN13 9780304335138
- Publish Date 23 July 1998
- Publish Status Out of Print
- Out of Print 13 December 2007
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Hardcover
- Pages 206
- Language English