Foundations of International Marketing is a student-orientated text that looks at international marketing from a business perspective. The book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services.
- ISBN13 9781861521644
- Publish Date 11 June 1998
- Publish Status Active
- Publish Country GB
- Imprint Cengage Learning EMEA
- Edition New edition
- Format Paperback
- Pages 320
- Language English