For MBA and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis.
This international leader in marketing research texts presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from a manager's perspective, the fourth edition emphasizes emerging trends in marketing research, ethical and global implications, and the continuing integration of new technologies.
- ISBN10 0131041894
- ISBN13 9780131041899
- Publish Date 29 May 2003 (first published 9 May 2002)
- Publish Status Out of Print
- Out of Print 20 May 2007
- Publish Country US
- Imprint Pearson
- Edition 4th edition
- Pages 864
- Language English