Interpretation in Social Life, Social Science, and Marketing (Routledge Interpretive Marketing Research, #9)

by O'Shaughnessy J and John O'Shaugnessy

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This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions.
  • ISBN10 0203871014
  • ISBN13 9780203871010
  • Publish Date 1 June 2009
  • Publish Status Transferred
  • Publish Country GB
  • Publisher Taylor & Francis Ltd
  • Imprint Routledge
  • Format eBook
  • Pages 236
  • Language English