Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other peoples behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.
- ISBN10 1476759693
- ISBN13 9781476759692
- Publish Date 14 June 2016
- Publish Status Out of Stock
- Imprint Simon & Schuster
- Format Hardcover
- Pages 272
- Language English