Windfall: The Booming Business of Global Warming

by McKenzie Funk

A fascinating investigation into how people around the globe are cashing in on a warming world

McKenzie Funk has spent the last six years reporting around the world on how we are preparing for a warmer planet. Funk shows us that the best way to understand the catastrophe of global warming is to see it through the eyes of those who see it most clearly—as a market opportunity.

Global warming’s physical impacts can be separated into three broad categories: melt, drought, and deluge. Funk travels to two dozen countries to profile entrepreneurial people who see in each of these forces a potential windfall.

The melt is a boon for newly arable, mineral-rich regions of the Arctic, such as Greenland—and for the surprising kings of the manmade snow trade, the Israelis. The process of desalination, vital to Israel’s survival, can produce a snowlike by-product that alpine countries use to prolong their ski season.

Drought creates opportunities for private firefighters working for insurance companies in California as well as for fund managers backing south Sudanese warlords who control local farmland. As droughts raise food prices globally, there is no more precious asset.

The deluge—the rising seas, surging rivers, and superstorms that will threaten island nations and coastal cities—has been our most distant concern, but after Hurricane Sandy and failure after failure to cut global carbon emissions, it is not so distant. For Dutch architects designing floating cities and American scientists patenting hurricane defenses, the race is on. For low-lying countries like Bangladesh, the coming deluge presents an existential threat.

Funk visits the front lines of the melt, the drought, and the deluge to make a human accounting of the booming business of global warming. By letting climate change continue unchecked, we are choosing to adapt to a warming world. Containing the resulting surge will be big business; some will benefit, but much of the planet will suffer. McKenzie Funk has investigated both sides, and what he has found will shock us all. 

To understand how the world is preparing to warm, Windfall follows the money.

• ISBN10: 1594204012
• ISBN13: 9781594204012
• Publish Date: 23 January 2014 (first published 21 January 2014)
• Publish Status: Out of Stock
• Publish Country: US
• Imprint: Penguin Putnam Inc
• Format: Hardcover
• Pages: 310
• Language: English

Reviews

[jnkay01]

My review for The Associated Press: http://bigstory.ap.org/article/windfall-explores-business-climate-change

Apparently, if you look at climate change the right way, it looks like money instead of disaster — if you're looking at it from a corporate boardroom, for example, and not, say, coastal Bangladesh.

Journalist McKenzie Funk spent six years traveling the world to report "Windfall," his account of how governments and corporations — many of whom heavily contribute to the problem of global warming but balk at mandates to cut greenhouse gas emissions — are confronting climate change with engineering, money and lawyers. ... (to read more, follow the link above)