Marketing Strategy from the Masters (Collection) (FT Press Collections)

by Ft Press Delivers, Philip Kotler, Nancy Lee, and Paul W Farris

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Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success... apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI... tightly link marketing with business performance... bring powerful marketing strategies to the public sector... and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon
  • ISBN10 0132617609
  • ISBN13 9780132617604
  • Publish Date 19 October 2010
  • Publish Status Active
  • Imprint FT Press
  • Format eBook
  • Pages 1021
  • Language English