This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.
- ISBN10 0026356015
- ISBN13 9780026356015
- Publish Date 8 February 1994
- Publish Status Out of Print
- Out of Print 12 January 2009
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Edition 5th Student ed.
- Format Hardcover
- Pages 588
- Language English