Offers a unique set of proven strategies that turn coventional marketing wisdom upside-down. Here is a complete program for turning any business into a concern that customers seek out on their own. Shows that the role of marketing is to give people bold reasons for becoming customers and clients of their own accord through magnet marketing. Argues against such inefficient techniques as cold-calling and price-slashing and instead proposes sound techniques for attracting the best clients and most profitable accounts--and shows how to keep them once you've got them.
- ISBN10 0471526487
- ISBN13 9780471526483
- Publish Date 16 January 1991
- Publish Status Out of Stock
- Out of Print 11 June 1999
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 256
- Language English