A more informed and professional approach to exhibitions and exhibiting is desperately needed, now more than ever as manufactuerers struggle to cope with the effects of the recession of the early '90s. The value of exhibitions is frequently missed by marketing departments which fail to capitalize on the unique opportunity that is presented at an exhibition - an occasion when the customer comes to your door seeking information that a sales rep cannot always give. The importance of careful planning of all aspects of exhibition, from stand design through to manning procedures and sales objectives, is crucial. This book takes the reader through each stage of exhibiting, a "hands-on" guide that helps readers make the right decisions. The advice and knowledge available in the various chapters of this book have been learnt the hard way.
- ISBN10 1852522003
- ISBN13 9781852522001
- Publish Date February 1995
- Publish Status Out of Print
- Out of Print 25 October 2009
- Publish Country GB
- Imprint Management Books 2000 Ltd
- Format Hardcover
- Pages 160
- Language English