Using the techniques developed by Mindmix, this book aims to stimulate a spirit of innovation within companies as well as suggesting practical steps which are designed to promote positive change. It shows how the organization of a company can promote or inhibit creative input from employees, and also points out the pitfalls that may undo potentially good ideas in their implementation. Clear guidelines are presented on: how to find new ideas; how to overcome barriers to innovation and bias against the creative approach; and what to do with the ideas once you have htem, from screening and evaluation through to implementation. First published in 1991, this edition is completely revised and updated, including the results of new research and current developments and psychological theory.
- ISBN10 1852522321
- ISBN13 9781852522322
- Publish Date 26 February 1998 (first published 20 April 1989)
- Publish Status Out of Print
- Out of Print 10 June 2005
- Publish Country GB
- Publisher Management Books 2000 Ltd
- Imprint Mercury Business Books
- Edition 2nd Revised edition
- Format Paperback (UK Trade)
- Pages 240
- Language English