In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored.
Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.
- ISBN13 9781466681392
- Publish Date 28 February 2015
- Publish Status Active
- Publish Country US
- Imprint Idea Group,U.S.
- Format Hardcover
- Pages 389
- Language English