This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.
- ISBN10 0030262186
- ISBN13 9780030262180
- Publish Date 24 September 1999 (first published 1 August 1996)
- Publish Status Out of Print
- Out of Print 7 January 2005
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 7th Revised edition
- Format Hardcover
- Pages 812
- Language English