Designed for undergraduates, this text concentrates on 15 core topics with the aim of providing students with a solid understanding of the complex relationships existing between employees, the organization and the customer as they relate to service issues. It introduces the reader to the field of service marketing, as well as acquainting them with specific customer service issues.
- ISBN10 0030152178
- ISBN13 9780030152177
- Publish Date 1 December 1997
- Publish Status Active
- Out of Print 12 February 2003
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition Revised edition
- Format Hardcover
- Pages 576
- Language English