The web is the newest weapon in the corporate world's assault on the consumer. It has the potential to deliver a company's identity in seconds and, as a result, affords businesses a whole new way of gaining customers - or losing them. Knowing how to express a brand successfully is a vital part of web design today. Online Branding takes a look at different aspects of branding and highlights them with in-depth case studies from the UK and US, Europe and Asia. It features both well-known companies dealing with big brands, such as BP, Levi's, Nike and Volkswagen, and smaller agencies that have approached the subject with an innovative style. Part of the New Cre@teOnline Series that focuses on subjects of interest to today's web designers, combining inspirational visuals with information and advice from top designers and programmers around the world.
- ISBN10 1856692949
- ISBN13 9781856692946
- Publish Date 7 October 2002
- Publish Status Out of Print
- Out of Print 25 June 2005
- Publish Country GB
- Imprint Laurence King Publishing
- Format Paperback
- Pages 152
- Language English