The Customer Advocate and the Customer Saboteur: Linking Social Word-Of-Mouth, Brand Impression, and Stakeholder Behavior

by Michael W Lowenstein

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  • ISBN10 0873898117
  • ISBN13 9780873898119
  • Publish Date 30 September 2011
  • Publish Status Transferred
  • Publish Country US
  • Imprint ASQ Quality Press
  • Format Hardcover
  • Pages 363
  • Language English